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TAG Heuer
TAG Heuer S.A. (English pronunciation: ) is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name. TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The company was purchased by Techniques d'Avant Garde in 1985, when the ''Heuer'' brand became ''TAG Heuer''. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH. The name ''TAG Heuer'' combines an abbreviation for ''Techniques d'Avant Garde'' and the surname ''Heuer.'' ==History== TAG Heuer is based in La Chaux-de-Fonds, Switzerland and is led by President and CEO Jean-Claude Biver. Jack Heuer, the great grandson of the founder, is the Honorary Chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland and a watchmaking factory in La Chaux-de-Fonds, Switzerland. The TAG Heuer slogan is "Swiss Avant-Garde Since 1860".
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